The program that was responsible for acquiring a person. This date corresponds to the Acquisition Program that acquired the person. The date when a person becomes known in Marketo. In TAM, it's a score assigned to an account to help you determine its level of engagement. (formerly AccountAI) In TAM, using your Ideal Customer Profile (ICP), existing companies in your database will be ranked, and the rankings are added as scores on your accounts. Also known as a Target Account Management ( TAM) list. In your CRM, accounts are the business/company that leads and contacts are associated to.Ī list of key account/organization names. In TAM, a CRM Account is an account mapped from your linked CRM (account in Salesforce, MS Dynamics or API). In TAM, a Named Account is an account that the user has determined is a target account they want to pursue. ![]() ![]() Your Marketo instance itself can be referred to as your Marketo account. A A/B TestingĪllows you to modify components of your email (e.g., subject line, from address, etc.) and set testing criteria to determine which set of content fares better. To request a term be added, please send us an email. ![]() Below are definitions for many of the terms you may encounter when using Marketo Engage.
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